A celebration of tartan for Fred Perry

Fred Perry → Tartan

Inspired by tartan featured in Fred Perry’s AW 2011 collection, we handcrafted wooden frames wrapped in thousands of metres of wool.

Design, Production + Install

StudioXAG

Photography

StudioXAG

Fred Perry x StudioXAG: Tartan Collection

Created for Fred Perry Authentic and Laurel Wreath stores throughout Europe, varying thicknesses of wool were combined and colour-matched to the product creating a bespoke and tactile installation for each window.