Pretty in pink for Coach

Coach Coach Tabby Shop

Coach Regent Street transforms into a space for visitors to experience the sweeter things in life

Production + Install

StudioXAG

Photography

Alex Kurunis

Coach x StudioXAG: Coach Tabby Shop

The Tabby handbag is a staple of the Coach brand, offered for 2023 through a bright café scene at their London flagship. Known for its playful silhouette, the Coach Tabby never seems out of style, and deserves a space that reflects and endorses the brand’s sense of timeless fun.

Inspired by classic American ice cream parlours, the store and window aesthetic would look at home at the chocolate shop of Wes Anderson’s The Grand Budapest Hotel, covered head to toe in a pastel pink, a colour scheme synonymous with our previous work on Tabby campaigns over the years.

"The experience is inspired by a traditional ice-cream shop. Our window is fully immersive, you can walk inside it and create your own memories to share"
Giovanni Zaccariello - SVP Global Visual Experience at Coach