Let it snow! We bring a winter wonderland to Coach

Coach Holiday 2021

For Coach’s Holiday campaign, we create an immersive, dream-like alpine scene at their London Regent Street flagship

Production + Install

StudioXAG

Photography

Melvyn Vincent

Coach x StudioXAG: Holiday 2021

White carved walls and product plinths create a snowscape in the windows, with “Give a Little Love” is emblazoned in neon, echoing the brand’s Holiday campaign centered around family and gifting.

In-store, visitors are greeted by a giant neon snowflake illuminating the space. Towards the rear of the store emphasis is placed on a collection of branded ski’s, helmets and goggles.

Throughout the space, decorative arctic and exotic fauna including polar bears, deer, penguins and a giant giraffe joyfully greet visitors.