Oversized building blocks for Christian Louboutin

Christian Louboutin Building Blocks

Playful graphics adorn giant building blocks in a cheerful display for Christian Louboutin boutiques across Europe.

Design, Production + Install

StudioXAG

Photography

StudioXAG

Christian Louboutin x StudioXAG: Building Blocks Concept Design

The blocks were stacked in windows and in-store to merchandise footwear. Selected boxes contain a hidden surprise, glamorous heels spring out like ‘Jack in the box’ toys, delighting passersby, whilst the letter O features a secret rotating panel, further animating the scene.