Liberty x StudioXAG: Absolutely Fabulous Takeover
Jennifer Saunders and Joanna Lumley unveiled the windows at the iconic department store, which showcased original costumes from the movie created by Rebecca Hale and Vivienne Westwood.
Darling! Edina and Patsy takeover the windows of Liberty
Liberty → Absolutely Fabulous
To celebrate the premiere of Absolutely Fabulous: The Movie, this exclusive run of 10 windows recreated unforgettable scenes from the film.
Production + Install
StudioXAGPhotography
Melvyn Vincent + The Evening Standard
StudioXAG brought Liberty’s concept to life in the windows which featured mannequins modelled after the film’s stars Edina, Patsy and Bubble. Catch Bubble taking a selfie, Eddy & Patsy partying on a yacht, at a fashion show and speeding through streets in a bright orange tuk-tuk!
Oversized 3D slogan stickers adorned the window glass with phrases such as ‘Look darling, we’re in the bloody windows!’
“Jennifer Saunders and Joanna Lumley remarked that the windows were ‘truly fabulous' and captured the outrageous characters in all their glory.”
Evening Standard
“This has possibly been the most fun project my team and I have ever worked on.”
Liz Sylvester, Head of Visual Identity at Liberty
