As we move to an increasingly digital world – brands need to find ways for radical reconnection with their customer. As we explore in our recent Hyperphysical Experiences report, sensory information improves awareness and presence, builds meaningful connection, evokes wonder and influences mood. The most successful brands will be those that can transform their brand into a feeling or vibe, how does your brand feel, taste or sound?

A sensorial approach with intuitive responsive technology integrated into physical forms can add a new layer of intrigue to experiences.

Case study > The Future of Wellness at Al Waha

This ‘sensory spa’ features three types of therapies: Movement Therapy with fluid visuals and soundscapes, Feeling Therapy using ultrasonic haptics, light and binaural audio, and Connection Therapy, where guests hum to activate a symphony of light, scent, and sound. The museum emphasises the body’s power to enhance sensory experiences and emotional connections.

How do you connect through the super sensory?

Download the full report below to find out.