StudioXAG Loves...
new sustainable initiatives

Every once in a while, we invite a different member of our team to share new exciting stories that they love.

StudioXAG strategist Daniel guides us through the sustainable initiatives that have caught his eye, from multicolour microplastics to repurposed high streets.
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New sustainability initiatives in retail design

What if, when you were shopping for clothes online, all unsustainable companies were automatically blocked? A group of students have made a web plugin to do just that.

Their AI-powered plugin, called shADe blocks the digital marketing from companies with poor sustainability scores, and instead suggests items from brands that have the data to back up their environmental claims. Finally, a way to see beyond the greenwashing.

You can’t see it, but microplastics are floating all around us, in the air we breathe.

It’s a piece of information you might miss when scrolling through social media. So Pentagram were challenged by Google Arts & Culture to create a powerful, interactive experience that explores the environmental impact of micro plastics in an engaging, shocking and terrifyingly addictive way.

LVMH retail brands reducing carbon footprint

LVMH is proving that no fashion house is too big to disrupt the system.

The luxury fashion group is tackling the issue of excess and waste fabrics with the launch of Nona Source, an online platform where you can purchase deadstock fabrics from a selection of their Maisons. It’s exciting to see movements towards a more circular economy, plus this also gives students access to couture quality fabrics at an accessible price.

Repurposing vacant high-street premises - Marylebone High Street London

With the advent of Covid-19 having a significant impact on high streets, vacant spaces are being given a new lease of life through repurposing initiatives.

These new centres popping up across the UK offer a range of activities addressing the climate emergency as well as creating a sense of community – from art exhibitions to sustainable living workshops. It’s another wonderful indication that the future of retail can place purpose above profit.