StudioXAG Creative Director Gemma Ruse at Frame Awards

Our Creative Director & Co-Founder Gemma recently spoke with Frame Magazine ahead of her talk at Frame Awards in Amsterdam on 19th February.

In the interview, Gemma gives readers a sneak peek of what to expect at the forthcoming talk:

How do you create memorable moments? Ruse hopes to answer the question by looking at how brands are adapting and developing new formats to connect with customers on an emotional level, resulting in genuine lasting impressions and reinforced brand loyalty. 

‘Temporary spaces are the perfect opportunity for brands to experiment with fresh ideas, tell new stories and try something different,’ says Ruse. ‘We’ll explore how to invigorate future spaces with a sense of discovery and constant newness.’

The interview also touches on sustainability and how we implement such practices in projects, catch up in full here.

Gemma’s talk at the Frame Awards will be on 19th February, on the Main Stage from 2.15pm to 3pm.