The emotive power of retail popups with Gemma Ruse

On 19th February StudioXAG’s Creative Director and Co-Founder Gemma Ruse will be in Amsterdam participating in the Frame Awards’ programme of talks. Gemma will be shedding light on how temporary spaces allow us to explore unexpected narratives and create moments which live a lot longer in the memory than on the shop floor.

Speakers announced for the series of talks include Marcel Wanders and figureheads from adidas, Google and The Museum of Modern Art.

The Frame Awards day programme will demonstrate innovation in retail, hospitality, work and living, through a combination of workshops, talks, installations, masterclasses and brand experiences.

Visit the Frame website to learn more and purchase tickets.