As brands redefine their metrics of success in a world yearning for re-enchantment, they have the power to spark profound emotional connections by offering sensorial, transformative and awe-inspiring encounters.
Brands should consider creating ephemeral collective journeys, inviting visitors to connect with each other by immersing themselves in experiences that explore a range of feelings, from ecstasy to fear.
A responsive AI-informed experience invites visitors to engage through intuitive interactions, creating a personalised spatial experience that forges deep emotional connections.
Visitors engage in guided breathwork exercises captured via a thermal camera that displays them as glowing ‘Aura’ portraits. These ‘Auras’ linger on the walls, creating a collective gradient throughout the day.
Download the full report below to find out.
