According to Wunderman Thompson, 61% of people say that brands aren’t doing anything original these days.

Brands need to break away from this repetitive loop of monotonous sameness.

Within the Audacious Stories principle of our Hyperphysical Experiences insights report, we celebrate spaces that are infused with creativity to underscore a brand’s authenticity to the fullest. Think supersaturated pop-up events, surreal installations, in unexpected and unique locations.

Take risks, be brave and thrive on the imaginative. Brands are rewarded for being unconventional, embracing their authenticity to the fullest.

Case study > Tiffany Wonder, Tokyo

This experience offers a journey through the jewellery house’s rich history of craftsmanship through ten dream-like interconnected spaces. As visitors move through each room, the narrative gradually unfolds, uncovering surprising moments of discovery around each corner.

“Each space is a self-contained environment with distinct atmosphere, highlighting a specific aspect of Tiffany’s story, […] this strengthens the relationship between visitor and display,” described Ellen van Loon, OMA partner.

How can you tell more audacious stories?

Download the full report below to find out.