In a fractured world, bold brands are uniting communities, rewriting their narratives, and creating spaces that matter.

Tap to watch our insights briefing below, where our Founder + Creative Director Gemma Ruse will take you on a live walk through of our latest report in the Futureproof series, New Cultural Horizons. Gemma is joined by:

• Robert Thiemann, Founder of Betterness Agency and former Co-Founder of FRAME
• Kathryn Bishop, Trend + Foresight Specialist
• Daniel Wigham, Sustainability + Strategy Lead

Get your copy of the report below and don’t miss the live walkthrough as our speakers take you on a journey to the future.

Discover how leading brands are transforming storytelling, co-creation and immersive experiences to connect with tomorrow’s consumers.

What We’re Covering in New Cultural Horizons:

Heritage Recrafted
Brands are remixing their legacies to stay relevant, blending tradition with innovation. See how Loewe, Dior, Veuve Clicquot and Karl Lagerfeld use storytelling to engage modern audiences.

Curator Mode
Consumers want to co-create, not just consume. Discover how IKEA, EveryHuman, Ecco and Adidas use personalisation, AI and interactive design to empower their audiences.

The Third Space
Retail is becoming a cultural hub. Explore how Lynk & Co, Miu Miu, Fenty Hair and Moncler turn stores into immersive, community-driven spaces.

Download the full report for exclusive insights, bold case studies and strategies to futureproof your brand.