Eye-popping,
scroll-stopping design

Design Our Approach

Award-winning concepts that cut through

To attract new customers and take your brand to the next level, you need to show up with interesting, relevant and convincing creative concepts that stand out.

By bringing together emotion, art and expertise, our in-house design team create brand experiences and spaces that never fail to impress, inspire and engage, with the results to prove it.

“StudioXAG is one of the most creative agencies to work with. They transform the retail space into something truly breathtaking.”
Alicia Weigert – Global Brand Communications Manager, adidas Outdoor

3D + Spatial Design

As spatial storytellers, we’ll create immersive experiences, windows, pop-ups and store designs that vividly reflect your brand identity. Whether defining brand codes through materiality and form, or creating adaptable concepts that scale across touchpoints, our clients come to us for big-bang concepts.

Experiential Design

How do we want your audience to interact in your spaces, and how do you want them to feel? From innovative experiences that fuse digital and physical, to interactive community-building activations, we’ll elevate your brand experience so it leaves a lasting impression

Graphics + Visual Identity

Our graphic design and artworking team craft visual identities and distinct graphics that embody your brand DNA. The result is a unified brand experience and impactful visual narrative woven across all touch points.

Technical Design

With in-house technical, design, and production teams working closely together, you’ll receive technical drawings, guidelines, and toolkits to ensure your designs work beautifully in practice as well as on paper.

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Design Sustainability

Strategic approaches from the realistic to the radical

Get a fresh perspective on how you approach sustainability in your brand spaces with creative solutions that are eco-friendly without compromising on aesthetics. We flex our approach to match your ambition.

Simple, attainable ideas make a surprising impact. For example, removing all plastic, designing for disassembly, or creating an experience which evolves again and again.

More aspirational solutions can redefine the status quo and make a real-world difference. Whether that’s full traceability or 100% biodegradable installations that melt back into nature.

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Napapijri Infinity Brand Event StudioXAG
StudioXAG founders Gemma & Xavier tell the story of Napapijri's groundbreaking, circular Infinity event at 18montrose

Design Case Studies

StudioXAG_Our_Work_Hermes_Lightness_AMSTERDAM_Window_1

Hermès: An uplifting gift to the street

Themed around the concept of ‘Lightness’ we designed whimsical retail window displays for Hermès. The creative featured imaginative scenes where products played key roles, telling captivating visual stories across the brand’s European stores.

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Selfridges - diptyque - The Corner Shop

diptyque: A sensory 60th anniversary adventure

This transportive pop-up at Selfridges’ iconic Corner Shop in London took customers on a world tour to showcase the brand’s fragrances inspired by destinations such as Paris and Kyoto. It told a myriad of stories through scent, sound and sight, forming a blueprint for pop-ups around the world.

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