The X Press
Big Stories, Bold Spaces
A huge transformation has taken place in physical retail in the 15 years since we started StudioXAG. Now, a shiny new 2025 is here, and with the growing presence of powerful technology like AI, plus the industry’s shift towards the multi-sensory, we’re excited about the possibilities of the year ahead – we hope you are too.
With the future in focus, we are bringing you five key trends set to transform our industry in 2025 and beyond.
Bulgari Studio, Seoul
Bulgari Studio, Seoul
Our first trend, Curator Mode, starts to unpack the possibilities for co-creation; a collaboration between brand and customer, something that goes beyond personalisation and enters the realms of a creative partnership.
The almighty power of the multi-sensory continues to reign, with scent taking centre stage this year. As we Nose Dive into this trend, prepare for how phenomena such as synaesthesia and AI can bring fragrance to life with brand experiences that connect with audiences on a deeper level.
Folie à Plusieurs 'Listening Incense'
Think small with The Big Shrink, a rising trend that looks at how pop culture is shrinking the retail experience. From fashion week kiosks to travelling pop-up shops, we expect these agile activations to attract a lot of attention this year.
Amongst the big and the bold, we’re seeing the emergence of a silent revolution, the Quiet Era. As our final trend explores, meditative spaces offer customers a moment of calm and reflection in this ever-growingly chaotic world – sounds dreamy.
HyperSpace Dubai
HyperSpace Dubai
Whilst it may be peace some will seek this year, it’s definitely Game On for others. As the global gaming market continues to grow exponentially, brands will be able to tap into this in more ways.
The world of brand experience is changing, evolving, and adapting to the needs of future consumers. That future is now. Are you ready for it?
We hope this inspires you to set bold intentions, tell big stories and create WOW moments this year.
Gemma Ruse + Xavier Sheriff
Founders, StudioXAG
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