Wow moments galore – delivered through storytelling spaces that spark emotion.
We partnered with incredible brands to take on some of the biggest projects we’ve ever done, including an immersive pop-up experience for Charlotte Tilbury, a Selfridges’ Corner Shop pop-up for Rihanna’s Fenty Hair UK launch (with a visit from Rihanna herself) and an iconic takeover for IKEA’s Hus of FRAKTA, covered by ITV, the Guardian, Highsnobiety and more.
Launching our second FutureProof insights report, we hosted a webinar in June to share our expertise around the future of Hyperphysical Experiences and how we see these evolving within the retail industry and beyond over the next few years. Download the report here to find out more.
Partnering with The Good Plastic Company, we created an interactive experience at Milan Design Week, inviting visitors to come face-to-face with our planet and consider how our actions as designers can change Earth’s story for the better.
Created using 6,000kg of Polygood®, a 100% recycled and recyclable material from The Good Plastic Company, we designed the concept to prove that waste plastic can be used for good.
As the projects we take on grow, so too does our need for a bigger home. This year, we made the bold move to a big space at 18,000 square feet, designed in-house by our team and brimming with space for creativity and larger-than-life production. Our new home has already seen an entire Selfridges’ Corner Shop, 16,000 paper flowers and an enormous wizard head come to life.
Our work with Coach, for the launch of their sustainable sub-brand Coachtopia, took home the prize for Best Sustainable Display at the Creative Retail Awards – a fantastic win for a project pioneering for circular design and production.
Awarded as an honourable mention for Fast Company’s Innovation by Design Best Retail Design was our Carnaby Street Christmas store with Choose Love, creating a space for people to make a positive impact with their spending power.
But it’s not just the BIG projects with BOLD ambition – our team is now bigger than ever.
50 brilliant people bringing concepts to life on a global scale.
A big milestone for us was turning 15 this year, celebrating of course with a big, sparkly party. Reflecting back on our biggest WOW moments and how much the industry has evolved over the past 15 years, We starred in a special edition of the Faces Behind the Spaces, reminiscing and looking to the future and at how trends and advancements in our industry will continue to shape what brand experience looks like.
Now, as we wind down for a moment of pause over the festive break, we can’t help but feel excited for what’s to come in the new year, with a new era just over the horizon.
Wishing you all a joyful holiday break – we’ll see you on the other side.
Gemma & Xavier, co-founders, StudioXAG
