Challenge

Christian Louboutin approached us to produce their vision for a Selfridges pop-up in the run up to the holidays, raising brand awareness with impact.

We were to fabricate an experience that cuts through the noise and draws shoppers in from window scene to pop-up bar, with a high level of craftsmanship to match the luxury of the brand.

Solution

Complete with luxury crackers and bows in shiny reds and pinks, we worked with Christian Louboutin to produce an in-store experience at Selfridges that offers visitors a moment away from their holiday shopping to relax and immerse themselves in the brand lifestyle, a Fount Bar takeover with a distinctive Parisian flair.

Iconic to the festive season as well as the brand itself, red is prominent throughout the space, with custom bar stools and carpentry.

To elevate the experience, the space was fabricated with a high level of attention to detail, crackers produced to appear seamlessly joined and mirror acrylic chosen to give a super glossy, high-end finish.

On Oxford Street, a window scene teases the bar with an explosion of crackers, cascading from one supersized cracker and used to carefully highlight a selection of products from the new SS25 collection.