Design, Production + Installation
StudioXAGPhotography
Sara Magni + Antonioli
Inspired by the shoe’s boost technology, we designed and produced a special one-day event featuring a textural peppering of large flocked matt and glossy rubber spheres and hemispheres travelling through the store.
Pure Boost shoes were showcased on the striking spheres, creating intriguing compositions, appearing to flow weightlessly through the main space.
The in-store concept was echoed in the window, where a solitary Pure Boost sneaker was highlighted on a single white hemisphere amongst a mass of black textural forms, creating a dramatic tonal contrast.
