Selfridges London, October 2017

Bespoke Installation

Studio XAG designed and produced a striking footwear table for the Y-3 Offspring concession at Selfridges London. Embodying the Y-3 brand, the heavyweight pedestal was made from signature luxury materials; concrete and black powder-coated steel. Forming a permanent part of the concession, the latest Y-3 collection is displayed on the bespoke plinth, which features the brand logo in illuminated orange acrylic. Matt black steel rods appear to support the concrete structure, with a central mirror base creating the illusion of infinite rods. In a sci-fi touch, the structure is downlit with an orange glow.

Photography by Melvyn Vincent