StudioXAG

ADIDAS ORIGINALS

TUBULAR CITY

London, Paris, October 2015

Window Multiple

Huge grey-scale graphics of modernist architecture and concrete plinths feature through windows and in-store across London and Paris for the new Tubular footwear range by Adidas Originals. Distorted architectural graphics fold over the facets of the London flagship store in Foubert’s Place, framing huge screens in each window playing campaign footage. The Paris stores showcase levitating shoes hovering over sharp edged bespoke concrete plinths while stark, grey buildings wrap the window, distorting perspective.