StudioXAG designed a minimal waste concept bringing to life LUSH’s festive circus style gift packaging. Wooden hands clutched shimmering star bubble bars, while flashes of animation peeked through spinning zoetropes and the magical story of LUSH was presented on bespoke illustrated TVs.
A spectacular, whirling display makes for an dazzling Christmas at LUSH
LUSH → The Grand Bizarre
To launch LUSH’s Christmas campaign, we created a festive, tiered and twirling extravaganza made from reclaimed wood and dazzling circus bulbs.
Design, Production + Install
StudioXAG
StudioXAG
Photography
courtesy of LUSH
courtesy of LUSH
The installations were designed to be disassembled. All props were to be re-used and all materials were 100% recyclable, including reclaimed timber.
We produced displays for stores throughout Europe, featuring juggling hands and bright multi coloured bulbs. Reclaimed board units showcased LUSH products while illustrated TVs display campaign videos.
