A bespoke installation reinterpreting the trefoil logo for adidas Originals

adidas Originals Spezial

Neon lights intersect in an exclusive takeover to launch the Autumn/Winter 2016 Spezial collection.
Design
LAW Magazine
Production + Installation
StudioXAG

Created in collaboration with LAW Magazine, we produced angular lines of suspended neon light to envisage an illuminating spectacle both in-store and through the windows. The floor and walls of the store were wrapped with a rock textured graphic, reflecting the raw and textural elements of the collection.