StudioXAG

Adidas Originals

SPEZIAL

London, October 2016

Bespoke Installation

To mark the launch of Adidas Originals’ Fall/Winter 2016 Spezial collection, we were asked to collaborate with LAW Magazine on this stunning bespoke installation. The iconic trefoil logo is reduced to a series of simple, angular lines of suspended neon light, illuminating the store. The floor and walls of the store have been entirely wrapped with a rock textured vinyl, reflecting the raw and textural elements of the collection. In the second window, oversized campaign graphics are off-set by white vinyl featuring the bespoke ‘Spezial’ branding.