StudioXAG

Fred Perry × Stussy

Scaffolding

London, Manchester, Paris, Berlin, April 2011

Window Multiple

To promote the launch of Fred Perry collaboration with Stussy in Laurel Wreath stores Europe wide, bright red powder-coated, asymmetric scaffolding structures are bespoke made for each window. PVC tension banners are sized to fit the different apertures featuring campaign images. In-store scaffolding structures double up as product display rails, continuing the urban style in-store.