StudioXAG

Penhaligon's

THE SAVOY CHRISTMAS

London, December 2017

Bespoke Installation

StudioXAG collaborated with Penhaligon’s to decorate the iconic Savoy Hotel’s Christmas tree and create a Victorian fairytale inspired installation. The ceiling-high tree is adorned with poinsettia, ruby-red ribbons, exclusive Penhaligon’s baubles and an oversized gold metallic ribbon. This is backdropped by an enormous pop-up book which has an arrangement of birds and curious creatures flying from its pages. A top-hatted robin sits afront a classic automobile with flashing lights and spinning wheels, where customers can have a selfie taken within the experience.