StudioXAG

De Bijenkorf

Rijksmuseum

Netherlands, April 2013

Department Store

To celebrate Rijksmuseum’s grand re-opening after 10 years of renovation, a series of window displays taking direct inspiration from the well-known artworks from the Rijksmuseum are unveiled, each referencing it’s own piece of art as a tribute to the Dutch Masters. Mannequins and product become parts of the masterpiece; flying amongst birds, posing in a still life or peeping out from behind giant paper collar ruffs.