StudioXAG

Y-3

PURE BOOST

Antonioli Milan, June 2017

Bespoke Installation

StudioXAG designed and produced a high-concept monochromatic design in the Italian luxury concept store Antonioli, to launch the new Y-3 Pure Boost sneakers. The products are heroed on clusters of black spheres peppered along an existing wedge platform. In a rich variety of textures, huge matte and glossy black balloons nestle amongst flocked hemispheres topped with glossy acrylic.

Elsewhere in the space, sneakers sit atop single flocked hemispheres. The in-store concept is echoed in the window, where a solitary product stands out upon a flocked white hemispheres amongst a mass of black textural balloons. Y-3 Pure Boost branding adorns the glass in starkly contrasting white vinyl.

Photographs by Sara Magni