Selected stores across the UK get the Studio XAG Christmas treatment in a national rollout for The Body Shop.
#PlayForPeace forms the core message of The Body Shop campaign, highlighting the charity donations that are made with every purchase of a seasonal gift. In the Bond Street flagship giant three dimensional lettering spelling PLAY is made from oversized gift packaging and graphic panels with product displayed on shelves. A deep red backdrop incorporating glitter panels is continued upstairs in the first floor windows, which are fitted with a full vinyl blockout graphic.
In the smaller window, Studio XAG brings to life one of the standout gifts from the seasonal collection, a rainbow coloured Robot money box made lifesize. This is all complimented with suspended glittering foamex stars and bold vinyl lettering encouraging social engagement applied to the glass.
The scheme can be seen in various iterations at Brixton, Euston, Stratford, Manchester Arndale and Leeds stores.