GANT Regent Street began the festive season with a winter woodland installation created by Studio XAG.
A mirrored backdrop reflects real birch tree trunks creating the illusion of a forest of trees. In a contemporary touch, the birch trunks are accentuated with white flexible neon fitted along their lengths. Shorter lengths of birch are topped with acrylic discs to display accessories amongst mannequins dressed in GANT’s warmest winter woollens. Blizzard graphics are applied to the edges of the windows in vinyl and printed opaquely on the mirrored back panel encasing the whole window in a flurry of snow.
Photographs by Melvyn Vincent