adidas Originals x StudioXAG: NMD Collection Launch

Working with adidas Originals global guidelines, we created a bespoke installation bringing their concept to life in their Fouberts Place store. In the windows, trainers floated amongst sound wave inspired neons, suspended in an acoustic foam lined box.

In store, campaign images were printed directly onto mesh, framing a screen showing the accompanying campaign film. Product was positioned on a bed of acoustic foam, atop a sleek matte black trestle table. An alternating checkerboard pattern of foam filled the room and highlighted the installation.