Topshop → Nest

A huge, handcrafted nest travels overhead from the window at Topshop Oxford Circus into the store.

Design, Production + Install
StudioXAG

Photography
courtesy of Topshop

Topshop x StudioXAG: Nest Campaign

Constructed from a combination of wood, acrylic and chrome, white neon batons pulse light in sequence around the nest, chasing the abstract structure in-store to create a crisp, rhythmic and minimalist display.