StudioXAG

Calvin Klein

mycalvins

London, Milan, September 2014

Window Multiple

Over-size chrome campaign graphics fill the window from top to bottom and are outlined in bespoke white metal structures highlighted with bright white strip lights, creating a focus on the ad-hoc cut out style. Clothing hangs from an illuminated suspended rail, creating the illusion of floating on a band of light, while white powder-coated metal cubed grid structures display the latest season’s underwear , merchandised from white to black, adding to the crisp and clean monochrome theme.

 

Photography by Melvyn Vincent