The Topshop window was constructed from hundreds of raw timber strips weaving wildly behind a curved whitewashed wall, whilst the Topman structure was angular, with a high-gloss lacquered finish. The two structures swept through the store overhead and seamlessly morphed into each other above the entrance.
A collaborative first for Topman and Topshop
Topshop → Morphing Wall
Two huge structures physically connect the two brand’s windows to each other inside the London Oxford St flagship store.
Design, Production + Install
StudioXAG
StudioXAG
Photography
courtesy of Topshop
courtesy of Topshop
A literal ‘ red thread’ joins the two windows. A recessed LED sunk into a lacquered red channel for the Topman store flows into a series of vermillion painted timber battens in Topshop, emphasising the link between the two spaces.
