StudioXAG

Topshop

Meadham Kirchhoff

London, May 2012

Window Multiple

For the Queen’s jubilee, hundreds of metres of gold lamé are whipped up into dazzling curtains, concealing all four sides of the Topshop Oxford Street window before opening to reveal a live show of 50 glitter-clad dancers wearing Meadham Kirchhoff’s Topshop inspired collection. Beginning instore, live dancers make their way into the window and perform a top a life-sized three-tiered cake, embellished in glitter and adorned in pastel bows. Confetti canons create extravagant explosions as the show comes to an end adding extra excitement to the scene. Mannequins take the place of the dancers for the duration of the display.