StudioXAG

Adidas Originals

MARY KATRANTZOU

London, Paris, November 2014

Concept Shopfit

Adidas Originals launch their collaboration with Mary Katrantzou at flagship store in London’s Foubert’s Place and in Parisian department store Le Bon Marche.

In-store at Le Bon Marche; deep gradient prints, translucent acrylics and gunmetal mirrored plinths adorn black metal frames where product is displayed. Vinyl floor markings are added to define the space and encapsulate the sporty touch prominent in the collection.