StudioXAG

Charlotte Tilbury at Selfridges

Make Up to Hypnotise

London, August 2013

Concept Shopfit

Night crimson velvet curtains theatrically frame two windows at Selfridges to mark the launch of Charlotte Tilbury’s make-up range.
WINDOWS: Scaled-up replicas of the product take centre stage in one window, while the other stages a kaleidoscopic spinning wheel showcasing her iconic looks, surrounded by her own make-up mantras scribbled in neon and set inside stars, drawing reference to the glamour of Hollywood icons.
INSTORE: At the in store pop up space, the spinning wheel is brought to life, inviting customers to become part of the show and discover their own iconic look.