We created a visual identity for a series of window installations for De Bijenkorf inspired by their seasonal campaign, which the brand rolled out in all 7 of their department stores throughout the Netherlands.
Industrial structures create an urban runway for De Bijenkorf
De Bijenkorf → Live Fashion Live
The front row and backstreet collide in these fashion show inspired windows for the iconic Dutch department store.
Design
StudioXAG
StudioXAG
Photography
courtesy of De Bijenkorf
courtesy of De Bijenkorf
Spanning across 11 windows, the glamour of the front row clashed with the dynamism of the street.
Industrial influenced monochromatic structures stood amongst product and mannequins, offset by clean mirrored panels and beams of neon light. Each window captured a moment in time and offered an alluring glimpse into the world of fashion.
