StudioXAG

De Bijenkorf

Live Fashion Live

Netherlands, April 2014

Window Multiple

Industrial structures and bright white strip lights contrast backstage scenes for De Bijenkorf SS14 windows, translating their seasonal message to transform city streets into the runway. Spanning across 11 windows, street influenced monochromatic structures stand amongst product and mannequins, each capturing a moment in time and sneaking a glimpse into the familiar world of fashion.