StudioXAG

Karl Lagerfeld

Karl London

London, Munich, Berlin & Antwerp, April 2014

Window Multiple

To mark the opening of Karl Lagerfeld’s first London store, the traditional British telephone booth is given a punk inspired makeover. The booth is sprayed almost entirely white, with a hit of red white & blue seeping up from the base in the form of the Union Jack, and the distinctive profile of Karl Lagerfeld himself spray painted onto the side. Telephone booths pop up in London and Paris displaying product from the London collection. The scheme is complemented in smaller stores around Europe with 3D Union Jack flags built up using iconic red British objects on a smaller scale.