StudioXAG

Calvin Klein

Icebergs

Worldwide, November 2013

Window Multiple

CK Christmas 2013 windows include bespoke windows for London and Milan Flagship stores alongside a large scale window roll out through all Calvin Klein Jeans and Calvin Klein Underwear stores throughout Europe. Unique ‘frozen’ graphics made by hand using salt and paint are digitally manipulated before being printed on to vinyl to frame each window. Monochrome Iceberg graphics are printed directly to clear acrylic panels fixed to black linear cube structures which displays hero pieces of the CK AW14 collection. Underwear product is pressed in between two panels enhancing the frozen state. White strip lights complete the structures, highlighting the product and illuminating the iceberg prints.

Shortlisted at Retail & VM Awards 2014 for ‘Best use of Window Graphic’.