StudioXAG

KENZO

HERE NOW

Selfridges, London, October 2015

Concept Shopfit

This in-store space translates colours and textures from Kenzo’s fashion film collaboration with Gregg Araki; Here Now. Frosted PVC strip is printed with a soft blue to orange fade and hung from gloss metal frames fixed to the walls. Product is displayed on gloss finish rails while a frameless lightbox displays a still from Now Here and branding is in bright white neon against crisp white walls.