Bringing Sophia Webster’s vision to life, StudioXAG built a cross-section of a hotel inside the LFW show space in Covent Garden. Upon entering, visitors were welcomed to check in at the Heartbreak Hotel reception.
Moving through the space the visitor got a sneak peek into a series of rooms, from a grand dressing room, to the perfectly pink hotel corridor and the mini monochrome cleaning cupboard, the interiors popped with decor inspired by the AW14 collection. The installation was dressed and furnished by David White.
Each scene featured fabulous models styled by Louby McLoughlin, perfectly accessorised with shoes and bags from Sophia’s collection, injecting humour and attitude into the candy coloured space.
