StudioXAG

Sophia Webster at London Fashion Week 2014

Heartbreak Hotel

London, February 2014

Bespoke Installation

Hyper-real Hollywood style hooks up with with teen-dream fairytale innocence for Sophia Webster’s AW14 ‘Heartbreak Hotel’ presentation for London Fashion Week, entitled “Happily Ever After Is So Once Upon A Time”. A cross-section of a hotel is built inside the show space in Covent Garden, it’s interiors pop with decor inspired by the AW14 collection, set dressed and furnished by David White, and styled by Louby McLoughlin. Models occupy each room perfectly accessorised with shoes and bags from Sophia’s collection, injecting humour and attitude into the candy coloured space.

Photography: Eeva Rinne