StudioXAG

LUSH

GORILLA GALLERY

London, January 2016

Bespoke Installation

Two series of in-store installations to promote a range of scents from LUSH Gorilla Perfumes; ‘Sun’ & ‘The Smell of Freedom’, followed by ‘Stayin Alive’ & ‘The President’s Hat’.

‘Sun’ – A retro drive-in cinema complete with Cadillac style seating plays host to festive film screenings over the winter holiday season, before it’s starry night sky setting is transformed into a beautiful sunset to promote the scent, filling the room with a sense of warmth and longings for the summer.

‘The Scent of Freedom’ – A dark entrance tunnel with prison bars and emotive words dripping down the walls gives way to a bright and airy space to promote scent. Filled with scented clouds and bright white neon light, the space evokes feelings of freedom after being trapped and incarcerated.

‘The President’s Hat’ – The space is transformed into a bustling French bistro inspired by the eponymous Antoine Laurain novel. Featuring bespoke wall illustrations depicting the Paris skyline, and an oversized talking hat which envelopes you in the story of this smoky, romantic fragrance.

‘Stayin Alive’ – An oversized vinyl dancefloor and glitter curtain clad walls complete this 70’s Disco inspired space, complete with spinning disco balls and nightclub inspired mirror seating.

Each scent is inspired by first hand experiences and adventures of the Founder & Head Perfumer at LUSH.