StudioXAG

Diesel at Galleries Lafayette

Loverdose

Paris, September 2011

Department Store

In a complete takeover of Parisian department store Les Galleries Lafayette, 14 windows along Boulevard Haussman are brought to life to promote the launch of the Loverdose fragrance. Inspired by the faceted shape of the bottle and the Diesel core materials, a limited material palette is used to spell out Loverdose. Mild steel is rusted and torched to create a purple hue, hand painted concrete treatment is applied to walls, crystals in oil slick tones add embellished elements. Every window has a pulsing lit element, from a freestanding 3D neon sculpture wrapped around the letter E, to hanging clusters of cage lighting intertwined with perfume bottles. A beating heart soundtrack pumps out of the windows to further intensify the spectacle.