Centred around a campaign movie featuring an actress auditioning in a bare white, classically wood panelled room, StudioXAG fused the concept with a dash of surrealism. Windows portray a collection of monochrome doors revealing a multitude of peeking hands clutching the Galaxy capsule collection.
A giant, glossy number 10 takes centre-stage, mannequins nestled within, whilst product in stores is displayed on plinths comprised of luxuriously deconstructed interiors.
Celebrating ten years of Roland Mouret’s famous Galaxy dress, this theatrical design was on show in windows and stores worldwide, including: Selfridges, London; Printemps, Paris; Bergdorf Goodman & Madison Avenue, New York; Neiman Marcus, LA and TSUM, Russia.
StudioXAG created the concept, fabricated and installed the European locations, and worked with partners in the USA and Russia to ensure our vision was delivered to the highest standard globally.
