StudioXAG

Fred Perry × Raf Simons

Varsity

London, Manchester, Paris, Berlin, September 2013

Window Multiple

Oversized 3-D letterman initials announce the launch of the Raf Simons x Fred Perry AW13 collaboration in Laurel Wreath stores. The RS letterforms are lifted straight from varsity jackets in the collection and are scaled up by 3000% for maximum impact. Padded with white felt and navy blue chenille, the incredibly tactile letterforms feature in store as well as in the windows throughout Europe.