StudioXAG

De Bijenkorf

Eye on Fashion

Netherlands, September 2013

Department Store

Kaleidoscopic patterns and optical illusions run throughout De Bijenkorf’s September AW13 window displays. Inspired by Chanel’s iconic Rue Cambon staircase, three dimensional mirrored structures bend and fold creating kaleidoscopic reflections that reveal and conceal mannequins and product. Colour pops inspired by the collection contrast with the monochrome elements.