A change of perspective for Karen Millen

Karen Millen Enhanced Perspectives

Bringing Karen MIllen’s campaign imagery to life across their London Flagship stores.
Design, Production + Install
StudioXAG
Photography
Melvyn Vincent

Karen Millen x StudioXAG: Enhanced Perspectives

Karen Millen’s 2016 Campaign was shot in an architectural space & played with perspectives and sight lines. StudioXAG worked with the composition of individual images to enhance and extend them, bringing the campaign to life in the window space.

We designed and built a series of window installations with a raked floor, integrated plinths showcasing mannequins at staggered heights. An interplay between textures was enhanced with the concrete print continuing from campaign imagery on to a transparent voile, and each window was framed by an asymmetrical colour pop outline.