Paparazzi treatment for global windows at Christian Louboutin

Christian Louboutin Eloise

Christian Louboutin’s Eloise bag is imagined as a celebrity caught in a crowd of flashing lights.
Design, Production + Install
StudioXAG
Photography
Melvyn Vincent

Working with the team at Christian Louboutin, we created a snap-happy window rollout to launch the new bag globally. A series of modular installations to accommodate varying window sizes. The large & medium display featured ultra high gloss cameras attached to high gloss trussing that framed the bag, emulating campaign imagery.

In smaller windows the bag was presented on a tripod structure in front of an illuminated campaign graphic, finished in a black gloss studded frame.