StudioXAG

DKNY

CARA D FOR DKNY

London, November 2014

Bespoke Installation Concept Shopfit

In Selfridges; a huge metal structure defines the space, wrapped in vinyl to simulate hazard tape, black metal tables topped with checkerplate are used to display product and mannequins, and huge printed graphics display lookbook imagery from the collection. Mannequins don some Cara attitude as they wear oversize mask prints of her eyes.

In Harrods and Harvey Nichols; the colour scheme, lifted directly from the collection sees dozens of bold black tube clamp structures tipped with bright yellow caps forming clothing rails while large scale graphics of Cara sit on each end.