StudioXAG

CALVIN KLEIN

BILLBOARDS

Europe, October 2017

Window Multiple

The first windows for Calvin Klein Jeans with Creative Director Raf Simons at the helm show a change of direction for the brand as a whole. Celebrating the all-American youth, the scheme takes the archetypal American billboard and shrinks it down. Studio XAG produced and installed the concept across Europe and the globe.
Metalwork frames that hold lightboxes emblazoned with campaign imagery make for an industrial backdrop behind suspended mannequins, or feature additional shelving to display accessories from the collection. European flagships received bespoke frames, in the Regent Street store the frame contains a plinth wrapped in blackened steel metalwork, supporting miniature screens displaying a campaign film.