Celebrating the opening of The Beauty Workshop at Selfridges

Selfridges Beauty Workshop

A series of iconic handcrafted paper props to launch Selfridges' new beauty department.
Production
StudioXAG
Photography
courtesy of Selfridges

Filled with a series of oversized, handcrafted paper props, each display plays with scale and translates classic brand shapes into playful colour-blocked objects.

The Hair window referenced the classic tools of the hair salon, featuring a larger than life hairdryer, comb and scissors.

An oversized spoon laden with tablets filled the Body window, whilst the Colour window featured an array of colour-popping nail varnishes.