StudioXAG

Selfridges

The Beauty Workshop

London, September 2012

Department Store

Oversized paper beauty products celebrate the opening of The Beauty Workshop at Selfridges. Each of the four windows represents an area in the Beauty department: hair, skin, body and colour. Filled with a series of hand crafted paper props, each display plays with scale and translates iconic brand shapes into playful colour-blocked objects of their own.