StudioXAG

Adidas Originals

All Originals

Berlin, August 2012

Window Multiple

Using box shapes and urban materials as a starting point, two windows for Adidas Original ‘All Originals’ campaign use the same base components. The ‘All Originals’ window focuses on the brand identity, referencing the trefoil logo shape and iconic blue colour in it’s composition, on a stack of crates and boxes in varying shades of blue to add texture and depth. The ‘Represent’ window showcases the range of product, playfully surrounded by found materials, spelling out Represent. Letters are constructed using a range of craft techniques; built from breeze blocks,woven in to the base of crates, painted on to metal flooring or cut from wood.